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How CarStory Changes The Car Sales Story (Cartoon!)

Posted by CarStory on Dec 8, 2014 3:20:55 AM

The CarStory Sales Representative Cartoon

You know the old story, read on to learn the new story you can tell at your auto dealership with CarStory Market Reports.

The CarStory Sales Representative Cartoon

The CarStory Sales Representative Panel 1 Cartoon

Old Story: Customer is interested in purchasing a used vehicle but hasn’t landed on any vehicle in particular. You walk the lot together for 30 minutes trying to identify vehicles in your inventory that will suit his or her needs.

The CarStory: Avoid long lot walks by using CarStory quick search filters to instantly identify every used vehicle in your inventory that fits your customer’s vehicle profile.

The CarStory Sales Representative Panel 2

The Old Story: Customer is interested in an off-make used vehicle which you may know little about so you read from the window sticker which provides limited information which the customer likely already knows.

The CarStory: Leverage CarStory data to provide your customer with the most unique and insightful selling points about the vehicle. Establish credibility and turn data into decisions by promptly delivering compelling information that your customer will not have already seen elsewhere.

The Old Story: Customer is unsure about the vehicle and wants to keep looking … elsewhere.

The CarStory: Explore the right alternatives by utilizing CarStory’s intelligent vehicle selections to keep the customer engaged and interested in your inventory.

The Old Story: Customer wants to compare vehicles.

The CarStory: CarStory comparisons allow you to instantly pinpoint key similarities and differences between vehicles.

The Old Story: Customer has landed on a specific used vehicle in your inventory. Let the haggling begin.

The CarStory: CarStory arms you with supply and demand insights specific to your local market helping you to justify your selling price. CarStory also assists you in sharing the vehicle’s best possible value proposition.

The Old Story: Have to Step away? Perhaps you need to speak with a manager? Your customer is already on their phone shopping your competition!

The CarStory: Put the power of CarStory into the hands of your customers to keep them engaged in your inventory and to prevent them from using this time to shop your competitors.

Dealers, did you know? CarStory is the home of CarStory Market Reports.

CarStory Market Reports:
• are independent research
• merchandise every vehicle (including off-make)
• use local market data

CarStory’s goal is to:
• build consumer confidence and
• accelerate purchase decisions

CarStory’s proprietary database of supply and demand insights is the largest in the automotive industry. If you haven’t already signed up for our free CarStory Market Reports do it today.


Topics: Infographics, Sales Training Solutions