CarStory

Recent Posts

The Value of Needs-Based Customer Segmentation

Posted by CarStory on Sep 6, 2016 11:58:35 AM 0 Comments

Few marking specialists are familiar with the concept of persona, which was popularized in 1998 by Alan Cooper in his book “The Inmates Are Running the Asylum”. Personas are fictitious models of...

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Vast® Closes $14 Million Investment from Capital One Growth Ventures

Posted by CarStory on Feb 9, 2016 1:00:50 AM 0 Comments

Big Data Company Adds Capital One Growth Ventures Executive to Board

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Topics: Press Releases, CarStory News

Learn More About the New CarStory Market Report Updates

Posted by CarStory on Sep 9, 2015 6:23:12 PM 0 Comments

Our product updates are silent but impactful, like an electric car rolling up and tapping you from behind.

You may not have noticed, but the CarStory® Market Reports embedded on your VDPs, have...

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Topics: CarStory App, CarStory Data, CarStory Market Reports, carstory, CarStory News

Chad Bockius of CarStory Selected to Present at the 2015 DrivingSales Executive Summit

Posted by CarStory on Aug 17, 2015 3:26:05 PM 0 Comments

Chad Bockius, Chief Marketing Officer of CarStory, and Tom White Jr. from Subaru of Wichita have been selected to present at the seventh annual DrivingSales Executive Summit (DSES), the largest...

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Topics: Press Releases, CarStory News

New Study: Three in Four Used Car Shoppers are Lead Loyal; Lead Switching Patterns Offer Cross-Selling Insights

Posted by CarStory on Jul 15, 2015 11:42:10 AM 0 Comments

“Lead Loyalty and Intent to Buy Online” white paper from CarStory tracks used car shoppers’ brand loyalty path from online search to lead submission

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Topics: CarStory News, CarStory White Paper

Inline CarStory® Market Reports Deliver Direct Engagement on VDPs; Reduce Lead Leakage from Dealer Websites

Posted by CarStory on Jun 18, 2015 8:01:39 AM 0 Comments

CarStory, the industry’s largest provider of search and inventory data and analytics on used vehicles, today announced a significant upgrade to their popular CarStory Market Reports that will...

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Topics: CarStory Data, CarStory News

What Are Consumers' "Must Have" Used Car Features?

Posted by CarStory on Jun 10, 2015 9:13:56 AM 0 Comments

As dealers, you want to match up the right car with the right customer as quickly as possible. It helps you move cars, and it helps turn shoppers into repeat, happy customers. Knowing your...

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Topics: CarStory Data, CarStory News

Why Do Consumers Buy Used Cars?

Posted by CarStory on May 14, 2015 11:19:50 AM 0 Comments

As dealers, you want to match up the right car with the right customer as quickly as possible. It helps you move cars, and it helps turn shoppers into repeat, happy customers. Knowing your...

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Topics: CarStory Data, CarStory News

Autoblog, AOL’s Automotive Channel, Incorporates CarStory® Market Reports

Posted by CarStory on Apr 29, 2015 6:52:06 AM 0 Comments

Autoblog, AOL’s Automotive Channel, Incorporates CarStory® Market Reports

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Topics: Press Releases, CarStory News

Get to know CarStory Part 4: Help shoppers find the car of their dreams!

Posted by CarStory on Apr 20, 2015 7:16:41 AM 0 Comments

In a recent CarStory study that focused on understanding used car shopping, our data scientists uncovered the top 25 features in highest demand. Furthermore, our research showed that 26% of the...

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Topics: CarStory News, Sales Training Solutions